Lifecycle Marketing Manager (ultimate title dependent upon candidate experience)

In this role, you will report directly to our Senior Director of Growth Engagement & Lifecycle Marketing and work cross-functionally with our creative and operations teams to make strategic decisions for our Lifecycle program. We are looking for a skilled and experienced Lifecycle Marketing Manager to oversee our Email and SMS marketing strategies, aimed at retaining existing customers and increasing customer loyalty. A successful candidate will be responsible for developing, implementing, and optimizing campaigns to engage, retain, and re-engage our customer base through effective email and SMS communication channels.

What You’ll Do:

• Own the execution of our email and SMS strategy
• Plan and manage briefing of email & SMS assets into creative, work collaboratively with the team on testing strategy and messaging
• Testing and Optimization: Implement A/B testing and experimentation to continuously improve the effectiveness of email and SMS campaigns
• Segmentation and Personalization: Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
• Drive Email & SMS Innovation: Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates
• Analytics and KPIs: Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI
• Reporting: Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs
• Compliance: Ensure all email and SMS marketing practices adhere to relevant regulations and best practices.
• Technical Guidance: Provide and facilitate the resolution of CRM platform issues
• Uphold high standards for marketing, creative, and copy in all email & SMS campaigns and maintain a focus on creative testing (e.g., images, copy, CTAs) - establishing a feedback loop to optimize results with the creative team
• Work with cross-functional teams (Customer Experience, Brand, Web, Data, etc) to improve the subscription experience and value proposition, loyalty and rewards program, and overall experience as our customer
• Drive subscription revenue by developing new acquisition channels, improving customer retention and optimizing communications to maximize conversion
• Identify key trends and insights and implement tests to improve user acquisition, conversion, and retention

Who You Are:

• 3-5 years of experience working in lifecycle marketing or retention/subscription-based marketing, with an emphasis on email marketing
• Proven track record of leading an email marketing program in a DTC business, encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing
• Team player- able to work effectively and collaboratively across all departments to meet goals and deadlines
• A metrics-driven mindset, with the ability to frame project work within a business impact context and the skills to share this perspective across the team
• Experience with e-commerce and marketing automation platforms: specifically Shopify, Klaviyo and referral/loyalty platforms such as Talkable/Friendbuy etc.
• Strong attention to detail with exceptional organizational and follow-up skills
• Experience successfully managing the execution of complex projects, often several simultaneously
• Strong time management, collaboration, and communication skills
• Proficient in Excel with the ability to analyze data within Excel to derive meaningful insights
• A "no task too big or too small" mentality, with a willingness to tackle any challenge with enthusiasm and determination
• Hybrid work environment at either one of our headquarters located in BOS or NYC (2-3 days/week in-office)
• Experience producing creative copy with the goal of engaging users and driving subscriptions is a plus- may be expected to write some finished email copy (including subject lines) as well as partner with the brand team/copywriter for others

Location: [Boston, MA or NYC/ Brooklyn, New York] Hybrid work schedule of 2-3 days/week in-office at either of our Boston or Brooklyn headquarters

As a company that values diversity, equity, and inclusion, Beam encourages individuals of all backgrounds and experiences to apply for this opportunity. We’re a small, collaborative, hardworking team creating an environment where everyone can flourish.

Beam provides autonomy, ownership, flexibility, constructive feedback, a safe space to thrive, and unbridled opportunity for growth outside of silos. Our people are empowered to make decisions for the company- both big and small.

Beam provides fully covered medical benefits, unlimited time off, 401k with up to 4% match, charity matching, a wellness stipend toward health or fitness, hsa/fsa/childcare fsa enrollment, and an investment into professional and personal development.

Growth Marketing Manager, Offline Media (ultimate title dependent upon candidate experience)

In this role, you will report into our Director of Growth, driving customer acquisition across digital channels. You will be working in both a strategic and task-oriented capacity. This person must be ambitious, data-driven, growth-minded, organized, and have the flexibility to adapt to changing priorities.

What You’ll Do

• Lead and execute data-driven growth marketing strategies, including but not limited to audio (radio/podcasts/streaming), TV/CTV, out of home, and direct mail
• Lead any external agencies and partners to execute campaigns at scale (when and where applicable)
• Implement best practices for creatives, targeting, and budget management ensuring ROI targets are achieved
• Optimize acquisition funnels, landing pages, and conversion paths to improve conversion rates and maximize customer acquisition efficiency through all related channels, working towards KPIs critical to the business: CAC, ROAS, LTV etc.
• Work with Creative to develop compelling ad creatives, landing pages and other marketing assets to maximize conversion rate
• Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing, and implement innovative strategies to gain a competitive edge
• Conduct ongoing performance analysis to identify areas for improvement and innovation, be accountable for ROI variance to plan, and support corrective action with teams
• Complete and manage the forecast/ plan of monthly budgets/performance in-line with business objectives and targets

Who You Are

• 3-5 years of relevant experience in growth marketing (audio, podcasts, direct mail, newsletters, tv, out of home)
• The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent
• Have a deep understanding of channel metrics and data analysis and ownership of data touch-points
• Experience executing large-scale growth campaigns across digital platforms with a track record of growing revenue and delivering on performance metrics
• Experience collaborating with, influencing, and communicating effectively with internal stakeholders and external agencies/partners/talent
• Analytic and quantitative skills - ability to use data to develop and measure marketing programs
• Track record of driving adoption of new ideas and pioneering new approaches within your team/company
• Excels in self-direction, self-pacing, and working independently
• Keep a cool head, a “nothing is beneath me attitude” and be able to reprioritize on the fly
• Strong attention to detail with exceptional organizational and follow-up skills
• Excellent written and oral communication skills
• High energy, ability to consistently take initiative, and a healthy dose of hustle

Location: [Boston, MA or NYC/ Brooklyn, New York] Hybrid work schedule of 2-3 days/week in-office at either of our Boston or Brooklyn headquarters

As a company that values diversity, equity, and inclusion, Beam encourages individuals of all backgrounds and experiences to apply for this opportunity. We’re a small, collaborative, hardworking team creating an environment where everyone can flourish.

Beam provides autonomy, ownership, flexibility, constructive feedback, a safe space to thrive, and unbridled opportunity for growth outside of silos. Our people are empowered to make decisions for the company- both big and small.

Beam provides fully covered medical benefits, unlimited time off, 401k with up to 4% match, charity matching, a wellness stipend toward health or fitness, hsa/fsa/childcare fsa enrollment, and an investment into professional and personal development.