careers

in this role reporting directly to the CEOs, you will lead the strategy to grow acquisition, retention, and lifecycle marketing. this highly cross-functional position allows you to think creatively about acquisition, retention, partnerships, and lifecycle, while implementing growth strategies to drive the company forward. Beam is a rapidly growing DTC eCommerce startup in the consumer packaged goods (CPG) space.

what you’ll do

• define the goals, strategies and tactics to drive cost-effective acquisition and retention
• own and optimize all of our acquisition channels
• generate organic growth within the entire user lifecycle
• recruit, inspire, and nurture a team of high-performing growth marketers while still being hands-on
• develop strategy to scale team, leveraging internal and external resources, with current and future goals in mind
• monitor and measure constantly to optimize performance and CAC/LTV metrics
• define an optimal mix and sequencing of marketing tactics and channels (email, CRM, mobile, SEO/SEM, social paid/earned, influencers, partnerships, affiliate marketing,) and to drive customer acquisition, increase engagement & retention, upsell/cross-sell
• deeply understand our customers and identify opportunities for experimentation, growth, and optimization at every stage of their lifecycle
• own and optimize the performance marketing budget and provide analytical insight into customer acquisition, CAC, and LTV for different customer segments and cohorts by channel
• play a key role in defining and driving our acquisition and retention KPIs, analytical systems, and business processes as we scale
• analyze, monitor, and report on all campaigns, developing clear takeaways on channel effectiveness, next steps, and potential optimizations

who you are

• strategic thinker and analytic expert with a proven ability to build and lead high-performing teams
• entrepreneurial/self-starter: you can build something out of nothing with minimal oversight
• expert in digital marketing strategy with demonstrated background of driving growth across the entire customer journey (acquisition, conversion, engagement, and retention)
• deep understanding of DTC marketing channels and funnels as well as subscription-based models, and know how to optimize and drive each stage and achieve growth KPIs
• strong problem-solving mindset - you’re able to think critically through unique problems with no set playbook and quickly implement a path to a solution, and you can toggle effortlessly between big picture strategy and tactical minutiae
• highly analytical, able to process qualitative and quantitative data
• understand that data must be translated into insights, and insights must be communicated effectively to stakeholders to drive action
• high energy, highly collaborative, ability to consistently take initiative, and a healthy dose of hustle

If you embody these characteristics and beam’s values and culture resonate with you, please email people@beamtlc.com to tell us about yourself and learn more about this role.

In this role, you will work collaboratively within our retention team and cross functionally with our marketing, ecommerce and product teams to manage and build upon our loyalty and referrals programs. You will be working in both a strategic and task-oriented capacity. This person must be ambitious, growth-minded, organized, and have the flexibility to adapt to changing priorities.

what you’ll do

• Audit and assess the existing membership database to define a loyalty campaign framework, including but not limited to tiering systems, points and features incorporating existing trends, and research for validation where necessary
• Plan compelling promotions and impactful rewards for loyalty program participants, act as the key driver with your cross functional teams to bring these plans to fruition
• Collaborate on identifying consumer insights and segments to grow loyalty program engagement through a marketing strategy that heavily leverages email, social media, digital and more
• Day-to-day execution of segmented promotional email including setting up emails, segmenting customer lists, scheduling emails, setting up tests, reporting, and quality assurance
• Manage segmentation strategy using data and creativity to explore new test segments, identify opportunities for A/B testing in segmentation and messaging to optimize and drive improvements to KPIs
• Monitor, measure and report on all relevant email, SMS and loyalty campaign KPIs
• Leverage data to make us smarter and continue to optimize the program whether through email performance, customer data, email behavioral data, test results, and more
• Work closely with finance team on reward liability
• Work closely with customer success team to drive repeat purchases and create a positive customer lifecycle
• Ensure loyalty benefits, site content, promotions and rewards are presented and merchandised as expected
• Support quality assurance, problem escalation, and competitor tracking

who you are

• 2+ years of loyalty and referrals or retention marketing experience
• Proficient knowledge of customer loyalty programs and digital marketing experience
• CRM experience
• Working knowledge of HTML and CSS for email development (willingness to learn in this arena is also a plus if no previous experience)
• Familiarity with CCPA, GDPR (General Data Protection Regulation) a plus
• Collaborative and passionate individual
• Excels in self-direction, self-pacing, and working independently
• Keep a cool head, a “nothing is beneath me attitude” and be able to reprioritize on the fly
• Strong attention to detail with exceptional organizational and follow-up skills
• Excellent written and oral communication skills
• High energy, ability to consistently take initiative, and a healthy dose of hustle

If you embody these characteristics and beam’s values and culture resonate with you, please email people@beamtlc.com to tell us about yourself and learn more about this role.

In this role, you will work collaboratively with our Brand team and all necessary external vendors to coordinate and execute all in-house photoshoots. In addition to managing all logistics, needs, and photoshoot related communications, you will use assets from each shoot to create and edit video content for both our organic and paid content needs.

what you’ll do

• Work closely with the Brand team and all external vendors to produce and execute in-house shoots
• For in-house photo/video shoots, book and manage any photographer, model, stylist, and location; source and shop all location needs
• Manage and maintain budgets for photo shoots
• Confirm all details of shoot are covered in pre-production to ensure a smooth shoot day (photographer equipment needs, etc)
• Assist with shot list creation, sending and management; send out call sheets and communicate any outstanding details to talent and contributors
• Secure necessary model releases and contracts in advance of the assigned shoot
• Take initiative to expand relevant industry knowledge and skills, and to share ideas improving photography, creative design, and production
• Explore new equipment and make recommendations for equipment/set/other studio enhancements
• Produce, assemble, and edit high-quality polished video assets for organic and paid use using both professional and UGC video content; assets will consist of video footage and/or stills with audio and caption overlays
• Work to keep a relevant studio portfolio of work, technology and capabilities
• Learn CBD compliant vs noncompliant guidelines and work with brand team to create assets accordingly

who you are

• 2+ years as a photo and/or video producer in an ecommerce environment, agency photography studio or similar role specific to: CPG, Beauty, Food, Health & Wellness, Set Photography
• 2+ years video editing experience for paid ads + organic social platforms
• An understanding of visual advertising platforms including all social channels
• Has an insatiable hunger for scrolling through video content to know what organic and paid content is most engaging, competitive, and high-performing
• Meticulous and detail-oriented organization, and can manage several projects at one time
• Ability to work both independently and collaboratively with many moving parts
• Exceptional time management skills and ability to adapt to changing priorities
• Optimistic, upbeat and a “can-do” attitude
• Appreciates taking and giving honest and constructive feedback to produce what’s best for Beam
• Strong communication skills both in person and via email/phone
• Excellent attention to detail
• Working knowledge and network of contacts within the industry / feasible distance to shoot locations
• Maintaining a positive attitude under pressure, and the ability to bring solutions and ideas to the table

If you embody these characteristics and beam’s values and culture resonate with you, please email people@beamtlc.com to tell us about yourself and learn more about this role.